How to Close More Sales with Video Strategy
Does closing sales feel like an uphill battle? Do your potential customers come into sales calls not knowing anything about your service or product? Do you want to exponentially increase the amount of revenue your business is driving?
If you answered yes to any or all of those questions, allow me to suggest an idea that could revolutionize your sales process and change the way you think about finding business.
The Sales Dilemma
Think about the main goals of going through a sales process. Often, the top goals of sales are to educate the customer on the value of the product/service, to build trust with the customer, and to persuade the customer to buy by showing them how your product/service will help them.
The problem: how do you accomplish those goals in a way that respects both the customer and your own reputation as a business?
Word of mouth and referrals are the best solution when they’re coming in consistently - but what happens when the well dries up for a period of time, and you have no other consistent method of letting people know you exist?
Cold calling or cold emailing tends to be a common fallback for businesses, but let’s be honest - everybody hates those, both on the receiving and sending end. And if nobody likes it, you shouldn’t put either your sales team or your potential customers through the pain of it.
Of course, sales is all about helping people - but most people don’t like to be told they have problems from a complete stranger with a random unknown number.
Even within the cold calling process, at any point a call recipient may decide the product/service isn’t for them and hang up with no remorse as they have zero connection to the business itself.
The Solution
The question therein lies: how do you make sure that when you do get on the phone, it is only with leads who already know about you and are interested in hearing more? Or better yet, how do you attract customers automatically without any active searching for prospects?
If it feels like you’re struggling to close sales every time you hop on a call because the potential customer is uneducated about your service or product, the problem lies in your marketing. The point of investing in marketing is to make the entire sales process more efficient so that leads come into calls already wanting to hear more, and in certain cases, even buy in a single call.
However, the one-call buy is nearly impossible to obtain if there is no content about your business for people to easily come into contact with naturally. The solution to this: putting your message where people will interact with it through marketing.
In the past, this was a lot more exclusive and harder to access - such as through TV commercials, newspaper ads, billboards, and all the physical advertising mediums. Luckily, we live in the age of democratized attention. This means we have much cheaper and much more available access to the eyes of our target market on social media and the internet as a whole.
Video is, statistically, the best way to get a message to connect digitally with your target audience. By creating high quality videos that align with your marketing objectives, you can entertain people who otherwise wouldn’t care about your brand at all, educate people who may be in need of your solutions, and turn current customers into fans and advocates of your brand.
Take our recent work with Jonny at South Mountain Messaging - he was able to streamline his sales process by sending clients a series of videos explaining what his business does and the results their clients see. In return, he was able to close multiple clients in a single call that had previously been two or even three different meetings - saving him precious time, energy, and money.
A carefully planned video content plan can spread the word about your
If closing sales is a long process or a struggle, video content can help you exponentially increase your close rates and qualified leads. If you would like to learn more or get started making more sales with video, we’d love to have a chat!