The ROI of Video - Is It Really Worth It?

“CREATIVES, STORYTELLERS, AND VIDEOGRAPHERS ARE THE KEY TO THE NEW DIGITAL ECONOMY.”

- Kevin O’Leary

Digital marketing: A NECESSITY for rapid growth

Let’s be honest—no other marketing approach currently delivers better results than digital marketing. Having a strong online presence is essential for any business looking to grow rapidly and achieve its goals.

The biggest reason is simple: digital is where the attention is.

At its core, business is about solving problems. It’s as simple—and complex—as creating an irresistible offer that meets your audience's needs and then capturing their attention to a) let them know you exist, and b) communicate the value of your offer.

That’s the formula. Make something valuable, spread the word, and let people buy it.

Here’s the catch: no one can buy from you if they don’t even know you exist. And that’s exactly where digital marketing comes into play.

Think about it—can you name someone who doesn’t have a single social media account? (Amish communities aside.) It’s hard, right? The average person spends nearly 2.5 hours a day on social media, which adds up to over 15% of their waking hours!

The world’s attention is digital. YouTube is the biggest streaming service on TV’s, beating out traditional streaming services like Netflix, Amazon, Hulu and Disney. Luckily for businesses, YouTube is also the only streaming service of those options that is free for anybody to advertise on through organic reach.

The world’s attention is online. YouTube, for instance, has become the most-watched streaming platform on TVs, surpassing giants like Netflix, Amazon, Hulu, and Disney. And unlike these paid platforms, YouTube offers businesses the unique advantage of free organic reach.

Digital marketing is the easiest way to capture potential customers’ attention because they’re already online.

Why Video is King

When it comes to digital marketing, video has risen to the top—and for good reason. Video captures attention, holds it, and leaves a lasting impression in ways that photos, text, and other mediums simply can’t. It’s immersive, it’s dynamic, and it connects with people on a deeper level.

Video is also the most versatile format out there. You can educate, entertain, demonstrate, and tell stories—all in one video. And because video engages both visual and auditory senses, it’s memorable. People remember 95% of a message when they watch it in a video, compared to only 10% when reading it in text. That’s a massive difference, and it’s why video has become the go-to for businesses that want to make an impact.

But it’s not just about holding attention—it’s about where the market is going. Platforms like Instagram, TikTok, and even LinkedIn have all shifted to favor video content because it’s what users are engaging with most. By using video, you’re not only delivering your message in a way that sticks, but you’re also positioning your brand where the algorithms favor you.

Video content has also proven itself as a conversion powerhouse. Landing pages with videos have conversion rates up to 80% higher than those without. Initial email campaigns that include a video see an increased click-through rate up to 96% higher than without. It’s as simple as this: when potential customers can see and experience what you’re offering in action, they’re much more likely to be convinced of its value.

The Measurable ROI Of Videos

It’s one thing to say that video is effective, but the numbers speak for themselves. Video doesn’t just boost engagement—it moves the needle on ROI in a big way. For starters, video marketing can increase qualified lead generation by up to 66% compared to other content types. Why? Because video communicates your message clearly and effectively, helping potential customers understand your product’s value fast.

But video’s impact doesn’t stop at lead generation. Including video on a landing page can increase conversion rates by 80%, and product videos alone can boost purchase likelihood by 144%. It’s clear: when customers can see and experience your product or service in action, they’re far more likely to buy.

Video is also powerful when it comes to customer retention. Brands that use video in their customer touchpoints report higher satisfaction rates and increased loyalty over time. When people feel connected to your brand, they stick around, and video is one of the most impactful ways to build that connection.

Simply put, video doesn’t just create buzz—it creates measurable results. Whether it’s capturing new leads, increasing sales, or building lasting customer loyalty, video is a proven investment with real returns.

The Immeasurable ROI

Not everything that video brings to the table can be measured by clicks and conversions. Some of video’s biggest impacts go beyond numbers—they’re about how people feel about your brand. Video has the unique power to build trust, convey authenticity, and create a personal connection with viewers. When a customer sees the faces behind a brand, hears the story directly from a founder, or watches a product in action, they’re not just engaging—they’re starting to believe.

Video also amplifies brand storytelling, turning coneo also amplifies brand storytelling, turning concepts into experiences. Through visuals, soucepts into experiences. Through visuals, sound, and storytelling, video lets you communicate your brand’s personality, values, and mission in a way that’s far more impactful than static content. This emotional resonance builds loyalty, as viewers who feel connected to your brand are more likely to become long-term customers and advocates.

Finally, video has a shareable quality that text and images often lack. A single video can ripple across platforms, sparking conversations, recommendations, and brand recognition in ways you can’t put a price on. It’s this intangible influence—of trust, connection, and community—that truly sets video apart, making it an irreplaceable asset in building a brand that people not only recognize but feel part of.

“Consumers” and “Audiences” are Human Too

Amidst all the metrics, conversion rates, and ROI discussions, it’s easy to lose sight of what really drives business: people. Businesses aren’t just revenue statistics, and consumers aren’t just numbers or data points to manipulate—they’re real people, with real needs, emotions, and dreams. At the end of the day, business is about human connection, and video is one of the most powerful ways to bring that connection to life.

Video transcends simple sales pitches because it’s a form of art. It captures emotion, tells stories, and reflects what’s truly valuable. When a business tells its story through video, it’s not just selling a product; it’s inviting viewers into its world, allowing them to see the passion, creativity, and hard work behind every decision. Video lets businesses show who they are, beyond a logo or a tagline, and create a bond with their audience that no statistic can fully measure.

For viewers, it’s a moment to connect with the people behind the brand—to see a founder’s passion, a team’s dedication, or a product’s purpose. It makes brands relatable and approachable, reminding us that business isn’t just about transactions; it’s about the trust, loyalty, and shared experiences that build lasting relationships. In this sense, video isn’t just a marketing tool; it’s a bridge, a way to bring people closer together through art and authenticity.

Because at its core, business is people selling to people. And video captures that humanity—turning messages into meaningful moments that resonate, inspire, and ultimately remind us that business is a shared journey.

So, Is Video Worth It?

We’ve explored the undeniable benefits of video: its power to capture attention, boost engagement, and drive measurable ROI. We’ve seen how it humanizes brands, turning complex statistics into relatable stories that resonate with real people. Video connects us—whether through emotional storytelling, educational content, or genuine brand transparency.

But now it’s your turn to reflect. How does video fit into your business strategy? Can it help you build the connections you want with your audience? Ultimately, the decision to invest in video lies with you.

Consider this: what is the cost of not investing in video? In a world where attention is fleeting and competition is fierce, businesses that overlook video may miss out on valuable engagement, brand loyalty, and sales opportunities. The digital landscape is evolving rapidly, and those who embrace video as part of their marketing toolkit are creating memorable experiences and building lasting relationships.

So, as you consider your next steps, ask yourself: Is video the missing piece in your puzzle? The answer might just redefine the way you connect with your audience.

If you’re interested in learning more about how video can take your business to new levels, we’d love to chat! Contact us today for a free consultation.