43 Important Video Marketing Statistics To Know In 2025
Why video marketing is a must-have in 2025
Thinking about investing more into video marketing in 2025? These 43 powerful statistics prove it’s no longer optional - it’s essential.
Video is no longer just a trend - it’s one of the most effective tools for driving engagement, building trust, and converting viewers into customers. Whether you're a business owner aiming to boost brand visibility or a marketer focused on ROI, the numbers don’t lie: video is dominating the digital marketing landscape.
In this post, we’ve curated 43 of the most relevant, up-to-date video marketing statistics to help you justify your investment, plan better campaigns, and build a content strategy that wins in 2025. Use these insights to shape your pitch decks, marketing reports, or content roadmap.
Let’s dive in.
Video marketing statistics by category
Adoption & Strategic Importance
1) 89% of businesses use video as a marketing tool in 2025.
2) 95% of video marketers consider video an important part of their overall strategy.
3) 68% of marketers who don't currently use video plan to start in 2025.
4) 93% of marketing teams plan to maintain or increase their video budget over the next year.
5) 85% of marketers plan to increase their spending on video in 2025.
ROI & Performance
6) 93% of marketers say video marketing has given them a good ROI—the highest since data collection began.
7) 84% of video marketers say video has directly increased sales.
8) 88% of video marketers say video has helped them generate leads.
9) 84% of video marketers say video has helped keep visitors on their website longer.
10) 62% of video marketers say video has helped them reduce support queries.
Formats & Platforms
11) 73% of people believe videos between 30 seconds and 2 minutes are most effective.
12) Short-form video is expected to dominate 90% of internet traffic by 2025.
13) 66% of video ads are now under 30 seconds.
14) 56% of business videos are under two minutes.
15) Short-form video ads are expected to generate over $10 billion in revenue.
Mobile & Short-Form Trends
16) 69% of U.S. consumers primarily watch videos on their smartphones.
17) 57% of Gen Z and 73% of all consumers use short videos for product research.
18) Videos under 90 seconds achieve up to 50% viewer retention rates.
19) Short-form videos generate more than twice the engagement of longer videos.
20) YouTube Shorts have collectively earned over 5 trillion views.
AI & Automation
21) 75% of video marketers have used AI to help create video content.
22) 88% of marketers use AI in their day-to-day roles.
23) AI-powered video tools can cut production costs by up to 60%.
24) AI-generated product demonstration videos boost conversion rates by 40%.
25) 70% of marketing teams are expected to integrate AI-generated videos into their content strategies by 2029.
Engagement & Conversion
26) 84% of people say a brand’s video convinced them to buy a product or service.
27) Embedding a video on a landing page can increase conversion rates by up to 80%.
28) Websites with video content have an average conversion rate of 4.8%, compared to 2.9% for those without.
29) Social media posts with video generate 1200% more shares than text and image posts combined.
30) Videos in emails can boost click rates up to 300%.
Video in Email Marketing
31) Only 25% of marketers use video in email campaigns.
32) 43% of marketers cite a lack of available video content as the main barrier.
33) Visitors who view product videos are 85% more likely to buy than those who do not.
34) Video emails can increase time spent reading the email and sharing rates.
35) HTML5 has facilitated the resurgence of video in email marketing.
Video Analytics & Metrics
36) 66% of video marketers measure ROI through engagement metrics like likes and shares.
37) 62% of video marketers track ROI via video views.
38) 49% of video marketers use leads or clicks to quantify ROI.
39) 40% of video marketers assess ROI based on brand awareness or PR impact.
40) 36% of video marketers quantify ROI through customer engagement and retention.
Future Outlook
41) Viewers are 67% more likely to purchase a product after watching a video.
42) AI-generated video market is projected to grow at a 35% annual rate, reaching approximately $14.8 billion by 2030.
43) AI-powered advertising technologies are being introduced by streaming giants like Netflix and YouTube, indicating a shift towards more interactive and personalized video ads.
Frequently Asked Questions
Is video marketing worth it for small businesses?
Yes - 89% of businesses use video as a marketing tool, and many small businesses report increased engagement, conversions, and trust from video content.
What is the average ROI of video marketing?
93% of marketers say video marketing provides a good return on investment, making it one of the highest-performing marketing channels.
How long should a marketing video be?
Videos between 30 seconds and 2 minutes tend to perform best in terms of engagement and completion rates.
Which platforms are best for video marketing in 2025?
YouTube, Instagram (especially Reels), TikTok, and LinkedIn are top-performing platforms, depending on your audience.
How much should a business spend on video marketing?
It depends on your goals, but most businesses allocate 10-20% of their marketing budget to video content in 2025.
Need Help Bringing Your Video Idea to Life?
At Firesong Creative, we specialize in turning marketing visions into cinematic, high-converting videos that connect with your audience. Whether you’re launching a new product or telling your brand story, our team handles everything from scripting to final delivery - so you can focus on growing your business.
👉 Get in touch with us today to see how we can help elevate your brand through powerful video content.