9 Marketers Reveal How Video is Transforming Their Business
We asked 9 thought leaders in marketing how they are using video in their marketing strategy and the results they have seen from it in their business.
This is exactly what they had to say:
Building Trust Brings In 5 Clients in 30 Days
Video has become a core part of how we attract and convert leads, especially in the top and middle of the funnel. I use video to simplify complex topics, build trust fast, and keep people engaged longer than static content ever could. Short-form videos for social, long-form for YouTube and webinars, and mid-length explainers on landing pages all serve a specific purpose in the funnel.
One real-world win came from a YouTube video we made explaining how our ad strategy helped a coaching client go from $120K to $4.5M in 7 months. It wasn't overly produced, just clear, real, and full of value. That single video brought in 76 qualified leads and five high-ticket clients within 30 days.
Video gives your brand a voice and a face, and when done right, it builds authority faster than blog posts or ads alone. It's not about looking perfect, it's about showing up and helping people solve their problems in a way they'll watch.
Videos OutperformS Static Content by 300%
Video has been an essential part of my marketing strategy, especially when it comes to building trust, educating potential clients, and driving conversions. With over two decades in digital marketing--much of that spent leading strategy for legal clients and high-budget campaigns--I've seen firsthand how video can humanize a brand and simplify complex messages in a way no other medium can.
One standout example comes from our launch campaign for NeedAnAttorney.net. We produced a series of short, emotionally resonant videos explaining how the platform works--focusing on real-world client scenarios where people needed legal help fast. Instead of just listing features, we told relatable stories: a father needing a criminal defense attorney in Virginia, or a single mother navigating a personal injury claim. We included client testimonials, animated explainers, and voiceover-driven walkthroughs of the intake-to-connection process.
The results were immediate. Video ads outperformed static content by over 3x in engagement across social channels, and conversion rates on landing pages with embedded video jumped by 47%. More importantly, average call duration from video-led traffic increased--people were more informed and ready to convert by the time they were connected to a law firm.
Video has also helped us stand out in a competitive market by putting a face--and a voice--to a service that's often seen as transactional. That human touch really matters when someone's going through a legal crisis.
UGC Videos 3x’s Conversions for Ecommerce Brand
Video is how we grab attention and turn curiosity into clicks. We build short, punchy videos around real product use--no fluff, no studio lights. For one of our ecommerce clients, we tested a UGC-style TikTok showing the product being unboxed by a mom. That single video drove 3x more conversions than their best-performing image ad.
We don't pitch features--we show real people using stuff in everyday settings. That's what works now. People scroll fast, and polished ads don't stop them. Raw videos feel honest. When viewers believe the person in the video, they believe in the product. That trust shows up in engagement and sales.
Craftsmanship Company Sees Field of Results
I can attest to the immense power of video in modern marketing. It has played a crucial role in increasing engagement, building trust, and boosting conversions. One specific example from our business is a Behind-the-Scenes craftsmanship video that we created to showcase the meticulous process behind our premium leather goods.
Key results we saw from this video:
Increased Brand Trust: The video highlighted the quality and attention to detail that goes into each product. It helped customers connect with the brand on a deeper level, enhancing their trust and confidence in our products.
Higher Social Media Engagement: The video was shared across platforms like Instagram and Facebook, where video posts generate higher engagement. This led to more likes, comments, and shares, increasing our visibility and expanding our audience.
Boosted Sales Conversion: The video emphasized the craftsmanship of our products, which resonated with customers looking for authenticity. We saw an increase in click-through rates to our product pages, which translated into higher sales.
Stronger Customer Retention: Existing customers appreciated seeing the behind-the-scenes effort, reinforcing their loyalty. It reminded them why they chose Oswin Hyde, deepening the emotional connection to our brand.
Word-of-Mouth Referrals: The video resonated with our audience, who shared it with friends and family. This organic sharing helped expand our reach and grow our customer base.
Conclusion: Video content has become an essential tool for connecting with customers, showcasing authenticity, and driving conversions. By incorporating video into our strategy, we've enhanced brand loyalty and expanded our reach. Video continues to be a cornerstone of our marketing efforts, helping us engage with our audience and showcase our commitment to quality and craftsmanship.
Founder, Oswin Hyde
Utilizing Videos in the B2B Sales Funnel
We use video across every business objective, but we find that the best use is aligning videos to the sales process. As a B2B company, informing / educating prospects to convert into leads and then building the trust over the sales cycle is key to driving revenue.
Especially when people are reading less and on the look out for video, video gives the most amount of information in the shortest amount of time and therefore meets the needs of busy business people - "give it to me quick!"
B2B sales videos do this really well because, when planned for correctly, video explains explains and explains better than any form of digital content so the prospect gets what they need. In the process, video can highlight your team of experts, show your facility, demo a product while building the know like and trust factor that is germane to winning new clients.
A series of videos explaining products, services, processes or just answering common questions that your prospects are going to ask, builds qualified buyers and makes the sales process more productive.
President, Multivision Digital
Landscaping Company EarnS 67% Higher Close Rate
Video marketing transformed one of our client campaigns in a way that traditional content simply couldn't match. For a local landscaping company struggling to differentiate themselves, we created a series of "backyard transformation" time-lapse videos that captured their entire process from initial consultation to finished project.
The approach was straightforward but effective: we set up weatherproof cameras that captured the entire renovation process over several days, then condensed it into 60-second before-and-after stories for social media. These videos showcased the crew's craftsmanship and attention to detail that static images couldn't convey.
What made these videos particularly effective was the authentic behind-the-scenes element. We included brief interview clips with the homeowners describing their vision and their reaction to the final result. This emotional component resonated deeply with viewers.
The results were immediate and measurable. Their Instagram engagement increased by 215% compared to image posts, and cost-per-lead on Facebook dropped by 43% when using these videos in ad campaigns. Most importantly, the client reported that leads who mentioned seeing their videos had a 67% higher close rate than those from other channels.
The key insight was that showing the transformation process, not just before-and-after photos, created transparency that built trust with potential customers. It answered the unspoken question many people have when hiring contractors: "What will the experience actually be like?"
Any Business Can See Results Regardless of Resources
Contrary to the popular belief that video marketing needs expensive cameras, studio lighting, and perfect edits. I did the opposite and it worked better.
I document my journey running an SEO agency on YouTube. I use a five year old Android phone, a cheap condenser mic, and my old MacBook Air. I just hit record and speak honestly. I have any editors, I just use a tool called ScreenStudio that zooms in and highlights important clicks on my screen and that's it.
What happened next? We started getting highly qualified inbound leads from people who already trusted me. They said they found me through YouTube. I've even received brand sponsorship offers, which was never the goal.
The truth is, people crave trust, not perfection. They want to see behind the scenes. They want to learn something useful without being sold to. When your videos feel honest, your audience connects with you faster than any polished ad ever could.
So no, you don't need a production crew. You need a story and the guts to tell it exactly how it is.
Founder, NetMafia
Video Increases Campaign Conversions by 20%
Video is an integral part of my marketing plan for reaching out to potential customers, earning their confidence, and generating leads. Videos, in my experience, are a great way to humanize the brand, build rapport with the audience, and simplify difficult concepts for a wider audience to understand.
Using video for a product launch is one instance where it really paid off for us. We created a testimonial-driven video showcasing actual users of our product who had tangible outcomes rather than depending only on conventional written content. Instead of focussing on promotional features, the video was honest, simple, and highlighted the practical benefits.
We sent out email marketing campaigns that featured this video and shared it on social media. It was a remarkable response. Conversions increased by 20% compared to earlier launches thanks to the video, and the video's social media shares increased its audience reach. Plus, because viewers felt more invested in the product and its creators, they were more likely to ask questions and participate directly.
The most important thing to remember is that video lets you show off your brand's and customers' personalities, which helps establish trust that other types of content generally can't. Video content that is genuine, helpful, and tailored to your audience's needs can increase conversions and engagement right away.
SEO Consultant, The SEO Consultant Agency
Skincare Brand’s Video Leads To 30% Increase in Sales
Video marketing has transformed the way brands engage with their audiences, giving a face and voice to companies and making interactions more human and relatable. For instance, incorporating product demos, customer testimonials, and behind-the-scenes tours into our marketing strategy has significantly increased user engagement and strengthened customer trust. Videos help simplify complex information about our products, making it easier for potential buyers to understand and thus reducing hesitation in the purchasing process.
A compelling real-life example comes from a campaign we ran for a new skincare product. We developed a series of short video tutorials featuring everyday users demonstrating the product on different skin types. The authenticity of these videos resonated well with our target audience, leading to a 30% increase in product sales directly linked to the video views. These results clearly showcase the powerful impact that well-crafted video content can have in not only boosting sales but also in building a loyal customer base. So, embracing video content in your marketing strategy could open new avenues to connect with your audience and achieve tangible business results.
Writer, Insuranks
Videos Make Waves in Marketing
These powerful, real-world examples clearly demonstrate that video marketing isn't just another tactic; it's an essential strategy that drives measurable results across industries. Whether it's the authentic transparency of user-generated content, detailed behind-the-scenes glimpses into craftsmanship, or straightforward explanatory videos, each marketer experienced tangible boosts in engagement, conversions, and revenue.
The key takeaway is simple: video content fosters trust, simplifies complex messaging, and creates deeper connections with your audience in ways that static content alone cannot match. The best part? As these experts have shown, you don't need a massive budget or polished production to see impressive outcomes. Genuine storytelling, authenticity, and strategic alignment with your audience’s needs are the true ingredients for video marketing success.
If you're not yet leveraging video in your marketing strategy, now is the time to start. Your audience - and your bottom line - will thank you.
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